User Acquisition Specialist
Location: Los Angeles, CA
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The User Acquisition Specialist plays a critical role in driving growth and engagement for digital products and services, particularly within the dynamic gaming and entertainment industry. As a User Acquisition Specialist, you will be responsible for building and managing conversion-focused paid media campaigns across leading digital platforms. This position offers the opportunity to make a measurable impact on business performance by leveraging your expertise in digital advertising, campaign optimization, and data analysis. Working remotely, you will collaborate with cross-functional teams in a fast-paced, data-driven environment, helping to ensure that user acquisition strategies are effectively executed to achieve company objectives.
In this role, the User Acquisition Specialist will oversee end-to-end campaign management, from initial setup and asset uploading through ongoing optimization and performance reporting. You will work with platforms such as Google Ads, Meta, and TikTok, ensuring that every campaign launches accurately and meets budgetary targets. The position requires a strong command of analytics, attention to detail, and the ability to troubleshoot technical issues quickly and efficiently. Your work will directly affect the growth trajectory of multiple products across diverse markets.
As a User Acquisition Specialist, you will have the chance to work with a team of dedicated professionals in the gaming and entertainment industry, offering exposure to innovative marketing strategies and state-of-the-art campaign management tools. The company values a collaborative work environment, continuous learning, and a commitment to excellence. This role is ideal for candidates with a passion for digital marketing, a keen analytical mindset, and experience managing user acquisition campaigns at scale. If you are driven by results and enjoy working in a high-energy industry, this is the perfect opportunity for you to further your career as a User Acquisition Specialist.
User Acquisition Specialist - Summary- Lead and manage digital user acquisition campaigns across major advertising platforms, focusing on conversion and performance outcomes.
- Collaborate with stakeholders in the gaming and entertainment sector, supporting growth initiatives for multiple products.
- Work remotely as part of a fast-moving, data-centric team committed to innovation in user acquisition strategies.
- Build, launch, and optimize paid media campaigns on platforms such as Google Ads, Meta, and TikTok.
- Manage budget pacing across various product titles and international markets to ensure performance and spending targets are met.
- Handle asset uploading, trafficking, and quality assurance to guarantee timely and accurate campaign launches.
- Troubleshoot campaign, tracking, and creative issues using advanced debugging tools and close collaboration with vendors.
- Analyze campaign performance data, generate clear reports, and recommend optimization strategies to improve conversion rates.
- Partner with cross-functional stakeholders to align user acquisition efforts with overall business objectives.
- Stay up-to-date with the latest trends and best practices in digital advertising, particularly within the gaming sector.
- Competitive compensation package aligned with industry standards for a User Acquisition Specialist.
- Comprehensive benefits including medical, dental, vision, and life insurance.
- Employee Stock Ownership Program, offering long-term financial incentives.
- Opportunities for professional growth within a leading organization recognized for industry excellence.
- Support from a dedicated engagement manager focused on your career success.
- Recognition from ClearlyRated’s Best of Staffing® Client and Talent Award for multiple consecutive years.
- 2-5 years of hands-on experience managing user acquisition campaigns, with a focus on mobile and UAC campaigns.
- Proficiency with key paid media platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, Google Ads Editor, Campaign Manager 360, and Floodlight concepts/implementation.
- Advanced Excel skills, with the ability to interpret performance data and create actionable reporting outputs.
- Exceptional organizational skills and attention to detail, capable of managing multiple campaigns and deadlines simultaneously.
- Familiarity with the gaming industry, with a preference for candidates who have firsthand experience as a player.
- Analytical thinker with a passion for digital marketing and user acquisition strategies.
- Highly organized and detail-oriented, able to thrive in a fast-paced, deadline-driven environment.
- Excellent communicator who collaborates effectively with cross-functional teams.
- Driven by results, committed to continuous learning and professional development.
- Adaptable to evolving industry trends and new technologies in digital advertising.
- Work remotely with a team of industry-leading professionals in the gaming and entertainment sector.
- Opportunity to make a direct impact on business growth and user engagement.
- Join a company with over 25 years of proven industry experience and a strong reputation for excellence.
- Competitive benefits and long-term career development prospects.
- If you are ready to advance your career as a User Acquisition Specialist, click the apply button now to take the next step!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.