Paid Search Specialist (PPC SEM)
Location: Los Angeles, CA
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
Are you passionate about digital marketing and eager to drive impactful advertising campaigns in the gaming and entertainment industry? We are seeking a talented Paid Search Specialist (PPC SEM) to join our dedicated team in Los Angeles, California, on a full-time basis. This exciting opportunity allows you to work with a leading organization recognized for its innovative approach in the digital space. As a Paid Search Specialist (PPC SEM), you will be responsible for optimizing and scaling paid search campaigns across multiple platforms, ensuring data-driven strategies are implemented to achieve outstanding results on a global scale.
The Paid Search Specialist (PPC SEM) role is ideal for individuals who thrive in a dynamic, fast-paced environment and possess a strong analytical mindset. You will work closely with cross-functional teams to create and manage campaigns that resonate with target audiences and drive measurable growth. The gaming and entertainment sector offers unique challenges and opportunities, making this position perfect for those looking to make a significant impact while advancing their career in digital marketing.
Your day-to-day responsibilities will involve hands-on management of paid search campaigns utilizing platforms such as Google Ads, Search Ads 360, and TikTok. You will conduct thorough keyword research to identify high-performing terms, develop compelling ad copy, and continuously monitor campaign budgets across various games and countries. Collaboration is key in this role, as you will partner with other teams to refine strategies that align with conversion goals and maximize user engagement.
To excel as a Paid Search Specialist (PPC SEM), you should bring a strong foundation in Google Ads campaign management and be skilled in data analysis using Excel. Familiarity with Search Ads 360 (SA360) is essential, and experience in the gaming industry—particularly as a player or enthusiast—will contribute to your success. While TikTok search experience is a plus, it is not required, as the platform is still evolving in the paid search ecosystem.
By joining this organization, you will benefit from a competitive compensation package and a comprehensive suite of benefits, including medical, dental, and vision coverage. The company is committed to fostering a supportive work environment that values employee growth and well-being, as demonstrated by its long-standing industry experience and multiple awards for staffing excellence. You will also have access to resources such as an Employee Stock Ownership Program and dedicated engagement management, ensuring you have the support needed to thrive in your role as a Paid Search Specialist (PPC SEM).
The Los Angeles, California area is renowned for its vibrant culture and is a major hub for both the tech and entertainment industries, making it an excellent location to advance your career in digital marketing. If you are ready to take your expertise in paid search to the next level and contribute to a world-class team, we encourage you to apply for this rewarding opportunity. Click the job application button to start your journey as a Paid Search Specialist (PPC SEM) today.
Paid Search Specialist (PPC SEM) - Summary- Lead the strategy, optimization, and execution of paid search campaigns across multiple digital platforms.
- Contribute to a high-performing team in the gaming and entertainment sector, focused on data-driven marketing.
- Play a key role in driving global account performance and user engagement.
- Manage and optimize existing paid search campaigns on Google Ads, Search Ads 360, and TikTok.
- Conduct comprehensive keyword research and provide actionable recommendations for campaign improvement.
- Develop and update ad copy to enhance campaign effectiveness and engagement.
- Monitor and analyze budget pacing across multiple games and international markets.
- Design and execute A/B tests to continually refine campaign performance.
- Analyze performance metrics and report insights to stakeholders.
- Collaborate with cross-functional teams to align strategies with conversion and engagement objectives.
- Competitive compensation package offered for the Paid Search Specialist (PPC SEM) position.
- Full benefits including medical, dental, vision, and life insurance.
- Employee Stock Ownership Program for long-term growth.
- Recognition as a multi-year Best of Staffing® Client and Talent Award winner.
- Support from a dedicated Engagement Manager committed to your success.
- 2-5 years of hands-on experience managing Google Ads Search campaigns.
- Proficient in using Search Ads 360 (SA360).
- Advanced Excel skills for data analysis and reporting.
- Strong understanding of the gaming industry, ideally with experience as a player of at least one Riot game.
- Experience with TikTok search is advantageous but not required.
- Results-driven digital marketing professional with a passion for paid search and gaming.
- Skilled in campaign optimization, data analysis, and cross-team collaboration.
- Flexible and adaptable, with the ability to thrive in a fast-paced, evolving environment.
- Strong communicator capable of presenting insights and recommendations effectively.
- The Paid Search Specialist (PPC SEM) role offers robust career growth opportunities in a thriving digital marketing environment.
- Emphasis on diversity, equity, and inclusion throughout the hiring process and workplace culture.
- Located in a vibrant area known for its tech and entertainment industries, providing unique professional and personal advantages.
- Commitment to legal compliance, including voluntary self-identification for EEO and civil rights law adherence as stated below.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.
Take the next step in your digital marketing career—apply now by clicking the job application button for the Paid Search Specialist (PPC SEM) position!