Paid Search Specialist (PPC Media Buyer)
Location: Memphis, TN
Job Type: Contract
Company: Nextech
Category: Media Buyer
Job Description Apply Now
Paid Search Specialist (PPC Media Buyer)
Are you passionate about digital marketing and experienced in driving results through paid search campaigns? We are seeking a Paid Search Specialist (PPC Media Buyer) to join our dynamic team and support the expansion of our digital marketing initiatives. This full-time opportunity is perfect for a detail-oriented, results-driven professional who excels in setting up, managing, and optimizing multi-channel campaigns across a variety of digital platforms. As a key member of our marketing department, you will work with search, social, display, video, and television advertising channels to deliver measurable impact and maximize campaign performance.
As a Paid Search Specialist (PPC Media Buyer), you will take end-to-end ownership of paid search campaigns, leveraging your expertise to ensure effective keyword selection, creative ad copy development, precise tracking, and strategic budget allocation. Your ability to analyze data, perform ongoing optimizations, and collaborate with peers across different paid media channels will be essential to your success in this role. Staying current with industry best practices and emerging tools is also vital, as you will be responsible for integrating the latest strategies into your campaign management approach.
Our ideal candidate is well-versed in managing campaigns through platforms such as Google Ads, Microsoft Ads, and Search Ads 360 (SA360), and is comfortable working both independently and collaboratively. Strong analytical skills, excellent Excel proficiency, and a proactive approach to identifying and capitalizing on campaign opportunities are key attributes we value. If you are seeking a challenging, rewarding role where your skills will directly contribute to the success of our digital marketing efforts, we encourage you to apply for the Paid Search Specialist (PPC Media Buyer) position by clicking the job application button below.
Paid Search Specialist (PPC Media Buyer) - Summary- Manage, execute, and optimize paid search campaigns across multiple digital platforms.
- Collaborate with cross-functional teams to drive integrated marketing results.
- Leverage advanced tools and analytics for campaign improvement and reporting.
- Stay updated with the latest trends and best practices in paid media buying.
- Set up, monitor, and manage search campaigns from initiation to completion, ensuring optimal keyword selection, effective ad copy, accurate tracking, and strategic budget control.
- Continuously optimize campaigns through bid adjustments, keyword expansion, negative keyword strategies, and A/B testing techniques to drive improved performance and ROI.
- Monitor campaign platforms to identify bid opportunities, assess creative performance, and proactively address delivery or performance issues.
- Develop and present pacing and performance reports, providing actionable insights and recommendations for ongoing campaign improvements.
- Work closely with team members across other paid media channels to ensure alignment and integration of cross-channel marketing strategies.
- Create and refine bid rule strategies at the campaign, ad group, and keyword levels to maximize campaign efficiency and effectiveness.
- Maintain up-to-date knowledge of platform best practices, new tools, and optimization strategies relevant to paid search and digital advertising.
- Competitive salary based on experience and skills.
- Comprehensive benefits package, including health, dental, and vision coverage.
- Opportunities for professional growth and skill development within the organization.
- Supportive and collaborative work environment that promotes innovation.
- 3 to 5 years of hands-on experience managing paid search campaigns, preferably in an agency or in-house marketing environment.
- Proficiency with advertising platforms such as Google Ads, Microsoft Ads, and experience with SA360 (Search Ads 360) is preferred.
- Advanced Excel skills, including vlookups, pivot tables, and data visualization capabilities.
- Strong attention to detail, accuracy in campaign execution, and problem-solving abilities.
- Ability to work independently while also contributing to team objectives and providing clear recommendations to internal stakeholders.
- Familiarity with cross-channel marketing strategies and willingness to stay current with industry trends.
- Analytical thinker with a passion for data-driven decision-making and campaign optimization.
- Proactive and self-motivated individual who thrives in an independent contributor role.
- Excellent communicator, able to present complex data and recommendations clearly to diverse audiences.
- Collaborative mindset, comfortable working across functions to achieve shared marketing goals.
- Experience in digital agency or in-house marketing settings, with additional exposure to programmatic buying or TV advertising being a plus.
- This Paid Search Specialist (PPC Media Buyer) position offers a unique opportunity to make a significant impact on the success of our digital marketing campaigns.
- The role provides exposure to a variety of media channels, fostering professional development in digital advertising.
- We are committed to maintaining a diverse and inclusive work environment, welcoming candidates from all backgrounds.
- Applicants are encouraged to apply for the Paid Search Specialist (PPC Media Buyer) role by clicking the job application button for prompt consideration.
Equal Opportunity Employer Statement: We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status in accordance with applicable law.