Media Planner
Location: Memphis, TN
Job Type: Contract
Company: Nextech
Category: Media Planning Specialist
Job Description Apply Now
Media Planner
As a vital member of a mission-driven organization's marketing team, the Media Planner plays a key role in developing and executing strategic, multi-channel media campaigns that drive audience engagement and elevate brand presence. This full-time position offers the opportunity to collaborate onsite with cross-functional teams, including marketing, analytics, creative, and external partners. The Media Planner will be responsible for orchestrating innovative campaigns across paid search, display, video, and social media channels, leveraging both campaign-based and always-on initiatives to maximize impact.
Working closely with internal stakeholders, the Media Planner will help define campaign objectives, select optimal media mixes, and support the audience journey through integrated funnel strategies. This position requires a strong foundation in digital advertising and media planning, with hands-on experience in campaign management, budget forecasting, and performance analysis. The Media Planner will also act as a key liaison between creative and analytics teams, ensuring that campaigns are not only executed seamlessly but also optimized for measurable success.
Situated within a nationally recognized organization, this role provides the chance to be part of a collaborative team environment, where your expertise in media planning, audience targeting, and cross-channel strategy will contribute directly to the organization’s mission and growth. The position is ideal for someone who thrives in a dynamic, fast-paced setting and is eager to expand their skills in digital media strategy, campaign execution, and data-driven decision-making.
Media Planner - Summary- Lead the planning, implementation, and management of multi-channel media campaigns aligned with organizational goals.
- Work collaboratively with cross-functional teams including marketing, analytics, and creative units to ensure cohesive campaign strategies.
- Utilize data and performance metrics to optimize ongoing campaigns and inform future media plans.
- Develop and oversee strategic media plans across paid search, display, video, and paid social media channels.
- Collaborate with cross-functional teams to execute integrated funnel strategies and design comprehensive audience journeys.
- Partner with key stakeholders to define campaign goals and determine the most effective media mix to meet objectives.
- Build and refine audience targeting strategies, segmenting platforms based on campaign requirements.
- Maintain and update tactical media plans, including channel budgets and forecasting, while coordinating with media operations and external agencies.
- Translate audience and channel insights into actionable media plans to facilitate smooth campaign execution.
- Work with analytics and user experience teams to set performance KPIs, forecast ROI, and maintain proper audience taxonomy.
- Guide creative teams on asset requirements for various media channels and tactics.
- Present media recommendations, facilitate cross-channel coordination, and minimize audience overlap.
- Interpret detailed campaign performance reports, delivering actionable insights for ongoing and future campaign strategies.
- Apply strong project management skills to ensure all deliverables are met on time and within scope.
- Competitive compensation package, aligned with industry standards for media planning professionals.
- Comprehensive benefits that typically include health, dental, and vision insurance, retirement savings plans, and paid time off.
- Opportunities for professional growth and advancement within a reputable, mission-driven organization.
- Minimum 3 years of experience in digital advertising or media planning.
- Familiarity with advertising technology platforms, including demand-side platforms (DSPs).
- Solid understanding of media planning principles and platform capabilities across digital channels.
- Strong written and verbal communication skills, with the ability to articulate campaign strategies and results.
- Proven ability to manage multiple priorities and deadlines in a fast-paced environment.
- Demonstrated motivation, adaptability, and commitment to continuous professional development.
- Experienced in using media planning tools and technologies to design and track campaigns.
- Comfortable interpreting data trends and performance insights to refine media strategies.
- Highly organized, detail-oriented, and able to drive projects forward with minimal supervision.
- Collaborative team player who values open communication and cross-departmental partnerships.
- Driven by results and eager to make a measurable impact through strategic media planning.
- The Media Planner position is central to supporting the organization's mission through innovative audience engagement initiatives.
- Working with a nationally recognized team offers exposure to industry-leading best practices in media planning and analytics.
- The organization values continuous learning, offering resources for professional development and skill enhancement.
- Applicants are encouraged to apply and become part of a forward-thinking team that values creativity, data-driven decision making, and collaborative success.
If you are ready to leverage your media planning expertise in a dynamic environment and contribute to impactful campaigns, click the job application button to submit your resume for confidential consideration. Qualified candidates will be contacted with further details. Join a team where your skills and insights will make a real difference!