Marketing Specialist
Location: Rochester, MN
Job Type: Contract
Company: IDR
Category: All Other
Job Description Apply Now
Are you passionate about healthcare marketing and eager to play a key role in driving organizational success? Join our team as a Marketing Specialist, where you will collaborate directly with marketing leadership to develop and implement multi-channel marketing initiatives that elevate brand visibility and enhance patient engagement. As a Marketing Specialist employed by a healthcare-focused organization, you will leverage your expertise to support mission-driven goals, working in partnership with experienced leaders to execute strategies that impact a diverse and dynamic industry. This full-time opportunity offers a collaborative environment, professional growth, and the chance to make a meaningful difference in the healthcare sector.
In this Marketing Specialist role, you will be instrumental in orchestrating and evaluating marketing campaigns across digital, print, and event platforms. Your contributions will be vital in shaping the organization’s voice, supporting key initiatives, and leveraging data-driven insights to maximize results. If you thrive in a fast-paced setting, enjoy working with cross-functional teams, and have a passion for healthcare marketing, this is the ideal opportunity for you to advance your career.
Marketing Specialist - Summary- Work closely with the Marketing Manager and Director to design, execute, and refine marketing strategies aligned with organizational objectives.
- Support the creation and delivery of integrated marketing campaigns, including digital advertising, collateral development, and event marketing.
- Utilize data analysis and trend monitoring to continually improve campaign effectiveness.
- Contribute to the organization’s mission of enhancing patient engagement and increasing brand awareness within the healthcare space.
- Participate in a collaborative, innovative environment that values input and professional development.
- Partner with marketing leadership to develop annual and quarterly marketing plans that drive organizational goals.
- Execute a variety of marketing activities, including advertising campaigns, digital marketing, content creation, and event management.
- Monitor, analyze, and report on the results of marketing initiatives, using data to adjust and optimize strategies.
- Support strategic evaluations to determine the effectiveness of marketing tactics and recommend improvements.
- Engage in tactical execution of campaigns, collaborating with internal teams and external vendors as needed.
- Contribute to the development of marketing collateral, digital assets, and content for multiple channels.
- Assist with event planning and management, ensuring alignment with overall marketing objectives.
- Utilize marketing automation tools and digital platforms to deliver targeted messaging and measure engagement.
- Occasionally travel and work flexible hours, including evenings and weekends, to support key initiatives and events.
- Competitive compensation package commensurate with experience and industry standards.
- Comprehensive benefits including medical, dental, vision, and life insurance.
- Employee Stock Ownership Program for long-term financial growth.
- Access to a dedicated engagement manager focused on your career success.
- Recognized industry leader with a track record of employee satisfaction and professional development.
- Bachelor’s degree in marketing, business, liberal arts, healthcare, or a related field with strong academic performance.
- Minimum of 3 years professional experience in a marketing role, ideally within healthcare or a related sector.
- Broad-based knowledge of contemporary marketing strategies, including digital marketing and data analysis.
- Familiarity with marketing automation tools and experience working across digital and advertising channels.
- Demonstrated ability to execute campaigns from concept through completion, with a preference for candidates with enterprise-level healthcare marketing experience.
- Detail-oriented professional with excellent organizational and communication skills.
- Strong analytical skills and the ability to interpret data to inform marketing decisions.
- Creative thinker who can generate innovative ideas for campaigns and content.
- Team player who thrives in collaborative environments and contributes positively to group dynamics.
- Adaptable and flexible, able to manage multiple projects simultaneously and adjust to changing priorities.
- This position offers the opportunity to work with an award-winning organization recognized for its dedication to both clients and employees.
- Join a team with over 25 years of proven industry experience and a commitment to supporting your professional journey.
- Benefit from a strong culture of recognition and a supportive, growth-oriented work environment.
- Take advantage of the vibrant professional community in the Rochester, Minnesota area, known for its innovation and healthcare leadership.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. The organization complies with all applicable civil rights laws and encourages voluntary self-identification for reporting purposes, with all information kept strictly confidential and used only in accordance with legal requirements.
If you are ready to take the next step in your healthcare marketing career as a Marketing Specialist, click the application button to apply now and join a team that values your skills, experience, and dedication!