Email Marketing Specialist
Location: Brentwood, TN
Job Type: Contract To Hire
Company: IDR
Category: Marketing
Job Description Apply Now
Email Marketing Specialist
The Email Marketing Specialist role is a vital position for driving successful marketing automation campaigns within a leading organization. As an Email Marketing Specialist, you will be responsible for implementing and optimizing personalized email, SMS, push notifications, and direct mail campaigns, reaching a broad customer base. This position offers the opportunity to contribute to dynamic marketing strategies, manage campaign migrations across leading platforms, and collaborate closely with a range of teams to ensure seamless campaign delivery. The role is well-suited for professionals passionate about leveraging marketing technology and automation to improve organizational reach and customer engagement.
Working as an Email Marketing Specialist in Brentwood, TN, provides the benefit of engaging with a vibrant business community and accessing resources that support professional growth. You will play a key part in the marketing team, utilizing your expertise to execute campaigns with precision and creativity, while also supporting ongoing digital transformation efforts. As a full-time Email Marketing Specialist, you will have access to a comprehensive benefits package, employee stock ownership opportunities, and the backing of an award-winning employer known for its supportive culture and commitment to employee success.
Email Marketing Specialist - SummaryThe Email Marketing Specialist is responsible for supporting the execution, optimization, and reporting of omnichannel marketing campaigns using advanced automation platforms. This role requires collaboration with cross-functional teams to ensure all campaigns are delivered accurately and efficiently and that they align with overall marketing objectives. The specialist also assists in the migration of campaigns to new platforms to support the organization's digital evolution.
Duties & Responsibilities- Execute personalized email, SMS, push notification, and direct mail campaigns for a customer base exceeding 40 million individuals.
- Collaborate with teams including Data Engineering, IT Marketing, Analytics, and Creative to gather requirements and execute campaigns effectively.
- Assist in the migration and integration of marketing campaigns between platforms such as Adobe Campaign and Zeta Marketing Cloud.
- Coordinate project timelines and tasks using project management tools like Asana, Jira, or Wrike to ensure on-time campaign delivery.
- Apply marketing segmentation strategies to develop and refine automation workflows, driving improved campaign performance and customer engagement.
- Monitor and report on campaign outcomes, using data-driven insights to continuously optimize marketing activities.
- Ensure compliance with all relevant regulations and internal standards in campaign execution and data handling.
- Competitive compensation package designed to attract and retain top talent in the field.
- Comprehensive benefits including medical, dental, and vision insurance, as well as life insurance coverage.
- Participation in an Employee Stock Ownership Program, offering long-term financial incentives.
- Support from a dedicated Engagement Manager focused on your career growth and success.
- Recognition through industry awards, reflecting organizational commitment to employee satisfaction and excellence in staffing.
- 1-3 years of hands-on experience in marketing automation or campaign management.
- Proficiency with leading marketing automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Braze, HubSpot, or Klaviyo.
- Experience working with project management tools including Asana, Workfront, Wrike, or Jira.
- Strong understanding of end-to-end marketing campaign workflows, from strategic planning through execution and analytics.
- Exceptional attention to detail and demonstrated ability to work collaboratively across multiple departments.
- Ability to adapt to evolving technologies and marketing trends in a fast-paced environment.
- Detail-oriented, organized, and able to manage multiple projects simultaneously while maintaining high-quality standards.
- A proactive communicator with a collaborative approach, capable of building strong working relationships with cross-functional teams.
- Skilled at leveraging data and segmentation techniques to enhance campaign relevance and deliver measurable results.
- Comfortable navigating marketing technology platforms and embracing digital transformation initiatives.
- Motivated to contribute to a high-performing team and eager to take on new challenges in marketing automation.
- The organization has a long-standing reputation for industry leadership and innovation, with over 25 years of experience.
- Employees benefit from a supportive environment and opportunities for professional advancement.
- The company is committed to diversity, equity, and inclusion, fostering a welcoming workplace for all.
- Employees are encouraged to self-identify demographic information to support compliance with civil rights laws, though participation is entirely voluntary and confidential.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.
If you are ready to advance your career as an Email Marketing Specialist, take the next step and apply today by clicking the job application button. Join a team where your skills will be valued and your professional growth is supported.