Email and SMS Marketing Specialist (Bilingual)
Location: Memphis, TN
Job Type: Contract
Company: Nextech
Category: Bilingual Sr Specialist Email & SMS Marketing
Job Description Apply Now
Email and SMS Marketing Specialist (Bilingual)
As a key member of a high-performing marketing department, the Email and SMS Marketing Specialist (Bilingual) plays a vital role in the execution and optimization of targeted, data-driven digital campaigns. The specialist is responsible for planning, building, deploying, and refining email and SMS communications, with a focus on engaging both Spanish-speaking and bilingual audiences. Working in collaboration with cross-functional teams, the Email and SMS Marketing Specialist (Bilingual) ensures all campaigns meet the highest standards of brand consistency, compliance, and performance, while leveraging analytics and marketing automation platforms to maximize audience engagement.
This full-time opportunity is ideal for an experienced digital marketer with a strong background in email marketing, SMS strategy, and marketing automation. The Email and SMS Marketing Specialist (Bilingual) must be detail-oriented, adept at campaign content creation and execution, and capable of navigating a dynamic, fast-paced work environment. The role demands a balance between creative copywriting, technical campaign deployment, rigorous testing, and performance analysis, all while adhering to legal and regulatory requirements for digital communications.
By joining our marketing team, the Email and SMS Marketing Specialist (Bilingual) will gain exposure to innovative campaign strategies, advanced marketing technologies, and a collaborative workplace culture dedicated to excellence and growth. This position offers the chance to make a meaningful impact by connecting with diverse audiences, driving engagement, and supporting organizational goals. If you are passionate about digital marketing and enjoy creating content that resonates with multicultural audiences, we encourage you to explore this rewarding career opportunity.
Email and SMS Marketing Specialist (Bilingual) - Summary- Plan, develop, and execute high-quality email and SMS marketing campaigns for bilingual and Spanish-speaking audiences.
- Work closely with internal teams, including designers and analysts, to ensure campaign alignment with brand standards and objectives.
- Utilize marketing automation platforms to build, test, and optimize campaigns for maximum engagement and deliverability.
- Analyze campaign performance and provide actionable insights to drive continuous improvement.
- Write, edit, and proofread Spanish and bilingual email and SMS content to ensure cultural relevance, clarity, and compliance with brand guidelines.
- Build, deploy, and optimize campaigns using a marketing automation platform, ensuring proper segmentation and personalization strategies are applied for increased conversion rates.
- Conduct quality assurance reviews, including rendering tests across devices and platforms, to guarantee optimal user experience.
- Execute and analyze A/B tests on key variables such as subject lines, content, calls to action, and send timing to continuously enhance campaign effectiveness.
- Monitor campaign performance metrics, including open rates, click-through rates, bounces, spam complaints, and inbox placement, ensuring high deliverability and engagement.
- Collaborate with designers to align creative assets and copy with industry best practices for email and SMS marketing.
- Partner with marketing, analytics, and other internal stakeholders to ensure campaigns support overarching business objectives.
- Support the setup and ongoing maintenance of advanced features within the marketing automation platform to enhance campaign delivery and reporting.
- Ensure all campaigns are fully compliant with privacy laws and email/SMS regulations, maintaining industry-leading standards for data protection and user consent.
- Competitive compensation package aligned with experience and market standards.
- Comprehensive benefits program covering health, dental, and vision insurance options.
- Opportunities for professional growth and career advancement within a dynamic marketing team.
- Supportive and inclusive workplace environment fostering creativity and innovation.
- Professional experience building and deploying email campaigns using Salesforce Marketing Cloud or a comparable enterprise marketing automation platform.
- Proficiency in developing automation workflows and managing campaign journeys.
- Native or near-native fluency in both Spanish and English, with strong written and verbal communication skills.
- Demonstrated copywriting and proofreading abilities for Spanish and bilingual content.
- Experience using Adobe Photoshop to create and optimize email assets.
- Exceptional attention to detail and a commitment to quality assurance in all campaign phases.
- Familiarity with email deliverability best practices and data-driven performance optimization.
- Proven track record of audience segmentation and dynamic content personalization.
- Understanding of cultural differences and nuances across Spanish-speaking communities.
- Experience with analytics tools for campaign performance measurement and reporting.
- Ability to manage multiple projects and deadlines in a fast-paced marketing environment.
- This position supports a diverse and multicultural audience, providing an opportunity to leverage bilingual skills in a professional setting.
- The workplace offers a collaborative atmosphere, opportunities for ongoing learning, and exposure to leading marketing technologies.
- Compliance with all applicable privacy and email/SMS regulations is required, ensuring campaigns meet strict legal and ethical standards.
- If you are interested in joining a forward-thinking marketing team and making a measurable impact, we invite you to apply by clicking the job application button.
We are proud to be an Equal Opportunity Employer and value diversity and inclusion at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.