Digital Marketing Specialist
Location: Buffalo, NY
Job Type: Full Time Regular
Company: Stark Tech Group
Category: Marketing
Job Description Apply Now
The Digital Marketing Specialist plays a crucial role in the execution and management of digital marketing strategies and campaign materials. This opportunity is ideal for individuals passionate about elevating brand presence and driving measurable growth through innovative marketing efforts. The Digital Marketing Specialist collaborates closely with leadership to ensure all marketing initiatives align with organizational objectives, promote consistent brand messaging, and support lead generation goals.
As a Digital Marketing Specialist, you will be responsible for the creation, development, and deployment of compelling digital and print collateral that supports the organization's marketing objectives. This position requires a strong background in content creation, campaign development, and brand management. Working alongside the Vice President of Marketing and other key stakeholders, you will help maintain a centralized workflow calendar to coordinate campaign schedules and ensure all deliverables meet established standards for quality and consistency.
The Digital Marketing Specialist leverages expertise in Adobe Creative Suite, including Photoshop, InDesign, and Illustrator, to design visually impactful materials. Your proficiency with these tools will be essential in producing cohesive content that reflects the organization's values and mission. In addition to design responsibilities, you will be expected to analyze and utilize marketing data to inform campaign strategies, making data-driven decisions that enhance marketing performance and ROI.
This role also involves working with sales enablement tools to ensure marketing content effectively supports the sales process. The Digital Marketing Specialist will contribute to the ongoing improvement of marketing initiatives by integrating feedback, monitoring industry trends, and adopting best practices in digital marketing. Candidates should possess a bachelor's degree in Business, Marketing, Communications, or a related field, and have a proven track record of success in digital marketing environments.
Stark Tech offers employees the chance to advance their careers within a forward-thinking organization dedicated to facilities and energy solutions. Our company is committed to sustainability, innovation, and employee well-being, offering a comprehensive benefits package that includes paid time off, 401(k) with employer match, medical coverage, and wellness programs. Employees also have access to ongoing career development opportunities, making Stark Tech an excellent place to build a rewarding and impactful career.
If you are a creative and results-driven marketing professional eager to make a difference in a dynamic and supportive work environment, apply now by clicking the job application button and take the next step in your digital marketing career with Stark Tech.
Digital Marketing Specialist - Summary- Strategically executes marketing campaign materials across multiple channels
- Collaborates with leadership to align marketing initiatives with organizational goals
- Develops, designs, and manages brand collateral and content
- Ensures consistent brand delivery and message across platforms
- Create, design, and implement marketing campaigns for digital and print channels
- Work closely with the Vice President of Marketing to schedule, develop, and maintain a marketing workflow calendar
- Develop brand collateral, ensuring consistency and sophistication in all campaign materials
- Utilize Adobe Creative Suite (Photoshop, InDesign, Illustrator) for content creation and design
- Analyze marketing data to drive campaign decisions and improve outcomes
- Support sales enablement by developing tools and resources that aid the sales team
- Monitor industry trends and adopt best practices in digital marketing
- Collaborate with other departments to ensure cross-functional marketing alignment
- Competitive compensation based on experience and qualifications
- Comprehensive benefits package including medical coverage and wellness programs
- 401(k) plan with employer match
- Paid time off to support work-life balance
- Career development and advancement opportunities
- Positive and supportive work environment
- Bachelor's degree in Business, Marketing, Communications, or related field required
- 3-5 years of experience in marketing preferred
- Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) required
- Experience in data-driven marketing and campaign analysis
- Familiarity with sales enablement tools
- Strong organizational, project management, and communication skills
- Creative thinker with a passion for digital marketing and brand strategy
- Detail-oriented and committed to delivering high-quality campaign materials
- Skilled collaborator with the ability to work cross-functionally
- Analytical mindset for interpreting marketing data and optimizing strategies
- Proactive and adaptable in a fast-paced environment
- Joining Stark Tech means contributing to a mission-driven, innovative organization focused on sustainability and energy solutions
- Employees enjoy a collaborative culture with opportunities for professional growth
- Legal Disclaimer: Stark Tech is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Ready to advance your career as a Digital Marketing Specialist? Click the job application button to apply today and join a team where your expertise will be valued and your professional growth supported.