Digital Marketing Analyst
Location: Houston, TX
Job Type: Contract
Company: IDR
Category: All Other
Job Description Apply Now
The Digital Marketing Analyst plays a vital role in supporting digital communication initiatives and marketing operations for a variety of products and services. This position is responsible for the execution, analysis, and optimization of digital marketing campaigns, customer programs, and e-communications, ensuring both operational efficiency and regulatory compliance. The Digital Marketing Analyst collaborates with cross-functional teams to drive impactful marketing strategies and deliver superior results. This opportunity offers a dynamic environment where individuals can contribute to the success of a forward-thinking organization and grow their career in a rapidly evolving digital marketing landscape. Professionals in this role will build expertise in digital communication channels, campaign management, data analysis, and regulatory frameworks, making it an excellent fit for those driven by technology, communication, and results.
Working as a Digital Marketing Analyst provides the chance to immerse yourself in a rewarding, collaborative atmosphere. You will have the opportunity to work closely with diverse teams, including marketing, IT, operations, and compliance departments, playing an integral part in the development and execution of marketing campaigns. The role requires attention to detail, a strong understanding of digital platforms, and the ability to adapt to new technologies and processes. If you have a passion for digital marketing, operational excellence, and making data-driven decisions, this is an ideal position to advance your career.
Digital Marketing Analyst - Summary- Serve as a key contributor to digital communication initiatives and marketing operations.
- Support the execution, monitoring, and analysis of marketing campaigns and customer programs.
- Ensure compliance with industry regulations and internal policies.
- Collaborate with cross-functional teams to deliver successful marketing outcomes.
- Drive continuous improvement and automation in marketing processes.
- Conduct daily execution tasks, audits, and reconciliation reports with a focus on accuracy, timeliness, and positive customer impact.
- Monitor key operational metrics and respond proactively to maintain high performance levels.
- Design, implement, and manage robust processes and database solutions to support business and operational activities.
- Evaluate existing operational processes, develop documentation, and ensure controls are in place for recurring activities.
- Continually assess and optimize Program Support processes, initiating improvements and automation projects as needed.
- Develop business requirements and approach documentation for new marketing and operational capabilities, coordinating with stakeholders across departments.
- Design and execute User Acceptance Testing (UAT) scripts for the rollout of new features and enhancements.
- Facilitate discussions among cross-functional teams to set project timelines and ensure timely delivery of campaigns and products.
- Work closely with Product Owners to deliver projects, enhancements, and production fixes efficiently and effectively.
- Competitive compensation package designed to attract top digital marketing talent.
- Comprehensive benefits including medical, vision, and dental coverage.
- Opportunities for professional growth and advancement within an industry-leading organization.
- Supportive, team-oriented culture committed to employee success and collaboration.
- Access to additional benefits such as life insurance and wellness programs.
- Minimum of 2 years of experience in a digital communications or marketing analyst role.
- Proficiency in HTML coding and troubleshooting, particularly for transactional emails.
- Experience in quality assurance (QA) testing for email campaigns and digital marketing initiatives.
- Working knowledge of Salesforce Marketing Cloud (SFMC) or similar marketing automation platforms.
- Understanding of email compliance regulations, including the CAN-SPAM Act and SMS industry standards.
- Bachelor's degree from an accredited college or university preferred, though not required.
- Familiarity with retail energy markets or regulated industries is a plus.
- Experience with compliance and legal review processes is desirable.
- Highly motivated and adaptable, with the ability to work both independently and collaboratively.
- Strong analytical, organizational, and problem-solving skills.
- Excellent attention to detail and commitment to delivering high-quality work.
- Effective communicator with the ability to facilitate discussions among diverse stakeholders.
- Demonstrated track record of meeting goals and deadlines in a fast-paced environment.
- Interest in keeping current with digital marketing trends, technologies, and best practices.
- Join an organization with over 27 years of proven industry experience and a strong reputation for excellence.
- Benefit from a workplace recognized with ClearlyRated's Best of Staffing® Client and Talent Award for 10 consecutive years.
- Become part of a company culture that values diversity, inclusion, and professional development.
- Experience the advantages of working in a location known for its vibrant business community and opportunities for growth.
- This position is open to all qualified applicants as an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. The organization complies with governmental recordkeeping and reporting requirements for civil rights laws and regulations. Submission of demographic information is voluntary and will be kept confidential, used only in accordance with applicable laws and regulations.
If you are ready to take the next step in your digital marketing career as a Digital Marketing Analyst, click the job application button to apply now and join a thriving team focused on innovation and results!