Digital Analytics Engineer
Location: Memphis, TN
Job Type: Contract
Company: Nextech
Category: MarTech Engineer (Tag Management & Digital Analytics)
Job Description Apply Now
Digital Analytics EngineerIf you have a passion for digital analytics and marketing technology, a career as a Digital Analytics Engineer offers the opportunity to work at the intersection of marketing, product, and engineering teams. Companies are actively seeking skilled professionals to drive the implementation and optimization of digital analytics solutions, ensuring accurate data collection and actionable insights across enterprise-level digital experiences. The Digital Analytics Engineer role is essential for organizations looking to leverage advanced tag management and analytics technologies for data-driven decision making.
As a Digital Analytics Engineer, you will be responsible for designing, implementing, and validating enterprise analytics solutions. Your expertise will help organizations collect, analyze, and report on critical digital data. This role combines technical implementation, business analysis, and cross-functional collaboration to enable seamless integration of analytics tools and strategies. Whether configuring client-side or server-side tag management systems, developing event tracking frameworks, or supporting privacy and data governance best practices, your contributions will directly impact the effectiveness of digital marketing campaigns and overall business intelligence.
This position requires extensive hands-on experience with leading tag management solutions such as Adobe Launch and Google Tag Manager, as well as analytics platforms like Adobe Analytics and Google Analytics 4 (GA4). You will be expected to translate complex business objectives into scalable technical solutions, ensuring data is accurate, reliable, and actionable. The ability to troubleshoot analytics implementations, resolve data quality issues, and maintain robust documentation and governance standards is critical for success. Additionally, your collaboration with stakeholders across marketing, product, analytics, and development teams will be key to delivering comprehensive tracking and measurement strategies that support organizational goals.
In today's fast-paced digital landscape, the Digital Analytics Engineer is a highly sought-after professional, and opportunities for growth and development abound in this field. If you thrive in a collaborative, Agile environment and bring a deep understanding of digital analytics technologies, this role offers a dynamic and rewarding career path. Apply now by clicking the job application button to take the next step in advancing your career in digital analytics engineering.
Digital Analytics Engineer - Summary- Responsible for implementing and maintaining digital analytics and tag management solutions across enterprise platforms.
- Acts as a technical expert in configuring and troubleshooting analytics platforms (Adobe Launch, Google Tag Manager, Adobe Analytics, GA4).
- Collaborates with cross-functional business and technical teams to gather requirements and translate them into technical tracking solutions.
- Ensures accurate data collection, reporting, and compliance with data governance and privacy best practices.
- Design, implement, and maintain both client-side and server-side tag management solutions.
- Configure tags, triggers, variables, data elements, rules, and extensions to support digital analytics initiatives.
- Implement and maintain analytics platforms, ensuring data accuracy and reliability.
- Develop scalable event tracking strategies, measurement frameworks, and variable mapping.
- Troubleshoot analytics implementations and resolve data quality issues.
- Gather requirements from business stakeholders and translate them into technical specifications for tracking.
- Design and maintain scalable data layer architectures to support enterprise analytics requirements.
- Collaborate with development teams to ensure accurate deployment of tracking requirements.
- Conduct end-to-end validation and testing of analytics implementations using browser developer tools and network debugging techniques.
- Establish documentation, governance standards, naming conventions, and change management processes.
- Support privacy, consent management, and data governance best practices.
- Participate in Agile planning activities, including backlog refinement, sprint planning, and solution design discussions.
- Competitive salary, commensurate with experience in digital analytics engineering roles.
- Comprehensive benefits package, often including health, dental, and vision coverage, as well as retirement savings options.
- Opportunities for professional growth and advancement within the organization.
- Supportive, inclusive company culture that values innovation and continuous learning.
- 6+ years of experience in digital analytics, marketing technology, or tag management implementation.
- Hands-on experience with Adobe Launch and Google Tag Manager (client-side and server-side preferred).
- Strong implementation experience with Adobe Analytics and Google Analytics 4 (GA4).
- Experience translating business requirements into scalable, technical tracking solutions.
- Deep understanding of data layer architecture and event tracking frameworks.
- Proficiency in JavaScript, HTML, and CSS.
- Excellent communication skills and ability to collaborate across technical and business teams.
- Experience working in Agile development environments.
- Demonstrates advanced knowledge of digital analytics and tag management platforms.
- Proactive problem-solver with strong troubleshooting and analytical skills.
- Collaborative team player who can bridge technical and business needs.
- Detail-oriented in documentation, governance, and change management processes.
- Stays current on industry best practices related to digital analytics, privacy, and data governance.
- Has experience with additional marketing technologies such as Adobe Target, Google Marketing Platform, Campaign Manager 360, Display & Video 360, Google Ads, Facebook advertising, LinkedIn Campaign Manager, LiveRamp, and Customer Data Platforms.
- Position offers the flexibility to work in different locations, with some preference for local candidates but open to qualified remote professionals.
- Working in Memphis, TN, provides a vibrant business environment with access to diverse industries and a range of cultural amenities.
- Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
If you are ready to advance your career as a Digital Analytics Engineer, click the job application button to apply today and become a key contributor to innovative digital analytics initiatives.