Digital Advertising Strategy Manager
Location: Dallasq, TX
Job Type: Contract
Company: IDR
Category: All Other
Job Description Apply Now
The Digital Advertising Strategy Manager plays a pivotal role in shaping and executing monetization and pricing strategies within the digital advertising ecosystem. This position is designed for experienced professionals who possess deep knowledge in ad tech, revenue generation, and commercial strategy. As a Digital Advertising Strategy Manager, you will work closely with high-profile clients, driving initiatives that optimize revenue streams, improve pricing structures, and ensure effective monetization across diverse platforms. This opportunity is suited for those seeking to make a significant impact in the ever-evolving field of digital advertising, leveraging industry expertise to support leading organizations.
In this role, the Digital Advertising Strategy Manager will lead strategic pricing and monetization projects for global technology clients, focusing on maximizing digital advertising revenue. Responsibilities include conducting comprehensive analyses of current advertising revenue models, pricing strategies, and monetization methods in the digital advertising ecosystem. You will synthesize insights from expert interviews with industry stakeholders, transforming complex data into actionable recommendations that inform client decision-making and drive business growth.
The Digital Advertising Strategy Manager will be responsible for developing and presenting strategic recommendations on pricing, packaging, take-rate optimization, revenue sharing, and commercial strategies tailored to the unique needs of each client. You will collaborate with client leadership to identify and capitalize on growth opportunities, staying abreast of changing market trends to maintain a competitive edge. Additionally, the role involves creating executive-level presentations and clearly communicating key findings to senior stakeholders, ensuring alignment on strategic objectives and the successful implementation of monetization initiatives.
Those interested in the Digital Advertising Strategy Manager position should bring at least 10 years of experience in the digital advertising or ad tech industry, with a strong command of ad exchanges, supply-side platforms (SSPs), demand-side platforms (DSPs), publisher platforms, and programmatic advertising. Expertise in advertising monetization, pricing strategy, revenue models, and commercial strategy is essential. Candidates should also demonstrate proficiency in conducting market research, competitive analysis, and strategy development driven by expert interviews. A background in using platforms such as Google Ads, Google Ad Manager, The Trade Desk, Magnite, PubMatic, OpenX, Index Exchange, Amazon Publisher Services, or experience with digital media agencies and programmatic trading desks is highly desirable.
Joining this organization as a Digital Advertising Strategy Manager offers a range of benefits, including comprehensive medical, vision, and dental coverage. The company is recognized as an industry leader with a long-standing reputation for excellence and innovation in digital advertising. Employees benefit from professional development opportunities, a supportive work environment, and an employee stock ownership program. The company is committed to employee success, providing access to dedicated engagement managers and a culture that values diversity, inclusion, and continuous improvement.
Located in a dynamic and rapidly growing market, this remote position allows for flexibility while offering the chance to work with industry-leading teams and clients. The Digital Advertising Strategy Manager will join an award-winning organization, recognized for its commitment to client and talent satisfaction, as evidenced by multiple industry accolades. This is an excellent opportunity for driven professionals seeking to advance their careers in digital advertising strategy, monetization, and pricing leadership. If you are eager to make a lasting impact and contribute to the ongoing success of top-tier clients, we encourage you to apply for the Digital Advertising Strategy Manager role by clicking the job application button.
Digital Advertising Strategy Manager - Summary- Lead strategic pricing and monetization initiatives for global technology clients in the digital advertising industry.
- Develop and optimize revenue generation models, pricing structures, and monetization strategies.
- Collaborate with client leadership to identify and capitalize on growth opportunities and market trends.
- Support high-profile client engagements, driving impactful business outcomes.
- Lead portions of strategic pricing and monetization workstreams for major clients.
- Conduct expert interviews with industry stakeholders and synthesize findings into actionable recommendations.
- Analyze advertising revenue models, pricing structures, and monetization strategies across the digital advertising ecosystem.
- Develop recommendations for pricing, packaging, take-rate optimization, revenue share, and commercial strategy.
- Partner with client leadership to identify growth opportunities and market trends.
- Create executive-ready presentations and communicate key insights to senior stakeholders.
- Comprehensive benefits package including medical, dental, vision, and life insurance.
- Employee stock ownership program.
- Support from a dedicated engagement manager focused on your professional success.
- Opportunities to work with an industry-leading organization recognized for its excellence.
- 10+ years of experience in digital advertising or ad tech.
- Strong knowledge of ad exchanges, SSPs, DSPs, publisher platforms, and programmatic advertising.
- Expertise in advertising monetization, pricing strategy, revenue models, and commercial strategy.
- Experience in conducting market research, competitive analysis, and interview-driven strategy work.
- Background with platforms such as Google Ads, The Trade Desk, Magnite, PubMatic, OpenX, Index Exchange, Amazon Publisher Services, or similar.
- Proven track record leading digital advertising monetization and pricing strategy initiatives.
- Excellent analytical, communication, and presentation skills.
- Ability to translate complex data into actionable business recommendations.
- Experience collaborating with senior stakeholders and cross-functional teams.
- This position offers remote work flexibility and the chance to work with industry-leading clients and teams.
- The organization is an award-winning leader in client and talent satisfaction.
- Employees are encouraged to self-identify for EEO compliance; all information is kept confidential and used in accordance with applicable laws.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. The company is committed to diversity and inclusion in the workplace.
If you are seeking an opportunity to advance your career as a Digital Advertising Strategy Manager and make a measurable impact within a forward-thinking organization, we invite you to submit your application today by clicking on the job application button.