CRM Marketing Manager
Location: Coppell, TX
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The CRM Marketing Manager plays a pivotal role in shaping and executing customer relationship management (CRM) and loyalty marketing strategies for an innovative entertainment and dining company. This position is focused on enhancing customer engagement, driving retention, and promoting loyalty program participation through expertly crafted lifecycle marketing campaigns across multiple channels. The CRM Marketing Manager is responsible for developing, managing, and optimizing sophisticated customer engagement initiatives, leveraging technology and data-driven insights to personalize communications and maximize customer value.
In this dynamic role, the CRM Marketing Manager leads cross-functional teams to deliver impactful lifecycle marketing programs that nurture customer relationships from acquisition to retention. By utilizing advanced CRM platforms and marketing technology, the manager ensures that all campaigns are effectively targeted, timely, and aligned with overall business objectives. The successful candidate will have a strong background in CRM and lifecycle marketing, a deep understanding of loyalty programs, and proven experience in project management and marketing technology implementation.
This opportunity offers a comprehensive compensation package, access to full benefits including medical, dental, and vision coverage, and the chance to work within a forward-thinking organization recognized for its industry leadership. Joining this team means contributing to a company with a reputation for excellence and a commitment to employee growth and success. The CRM Marketing Manager will enjoy the support of a dedicated engagement manager and become part of an award-winning workplace culture.
Applicants are encouraged to apply if they are seeking a challenging and rewarding role in CRM, loyalty marketing, and customer engagement. Click the application button to take the next step in your marketing career and make a lasting impact on customer experiences and brand loyalty.
CRM Marketing Manager - Summary- Lead development and execution of CRM and loyalty marketing strategies for an entertainment and dining brand.
- Drive customer engagement and retention through multi-channel, data-driven lifecycle campaigns.
- Oversee cross-functional projects to optimize customer communications and grow loyalty program participation.
- Utilize CRM platforms and marketing technology tools to maximize campaign effectiveness.
- Support a positive, inclusive, and high-performing team culture within a leading industry organization.
- Design, implement, and manage CRM and loyalty marketing initiatives aimed at increasing customer engagement and retention.
- Develop and execute lifecycle marketing campaigns that span acquisition, onboarding, retention, and re-engagement.
- Segment customer data to deliver personalized communications and offers.
- Utilize marketing technology platforms to automate, track, and analyze campaign performance across multiple channels (email, SMS, app, web, etc.).
- Lead and collaborate with cross-functional teams including creative, analytics, operations, and IT to ensure seamless execution of marketing programs.
- Monitor and report on key performance indicators related to campaign success and loyalty program growth.
- Continuously optimize customer engagement strategies based on data insights and best practices.
- Ensure compliance with data privacy regulations and company policies in all CRM initiatives.
- Competitive compensation package tailored to experience and expertise.
- Comprehensive benefits including medical, dental, vision, and life insurance.
- Employee Stock Ownership Program (ESOP) for long-term financial growth.
- Access to an award-winning workplace culture recognized by ClearlyRated's Best of Staffing® Client and Talent Award for 12 consecutive years.
- Dedicated engagement manager to support your professional development and success.
- Minimum of 4 years' experience in CRM and lifecycle marketing roles.
- At least 2 years' experience in loyalty marketing program management.
- 2 or more years utilizing marketing technology platforms for campaign execution and reporting.
- Demonstrated experience managing multiple projects and working cross-functionally with diverse teams.
- Strong analytical skills and ability to interpret data to drive marketing strategies.
- Excellent organizational, communication, and stakeholder management abilities.
- Proven leader with a passion for customer engagement and loyalty marketing.
- Technically adept with hands-on experience in CRM platforms and marketing automation tools.
- Creative and data-driven, capable of developing targeted campaigns that resonate with diverse customer segments.
- Skilled in project management, able to juggle multiple priorities and deliver results in a fast-paced environment.
- Adaptable, resourceful, and eager to contribute to a collaborative team culture.
- The CRM Marketing Manager role offers a remote work arrangement, providing flexibility and work-life balance.
- Employees benefit from working with a company that has over 25 years of proven industry experience and a strong reputation for employee satisfaction.
- Opportunities for growth and advancement are available within an organization that values innovation and continuous improvement.
- Applicants from all backgrounds are welcome. The company is committed to equal employment opportunity and compliance with all applicable laws and regulations.
- Ready to elevate your career in CRM and loyalty marketing? Click the application button to apply and join a team dedicated to delivering exceptional customer experiences.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.