CRM Marketing Manager
Location: Los Angeles, CA
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The CRM Marketing Manager plays a vital role in leading customer relationship management and lifecycle marketing strategies for a prominent organization within the gaming industry. This full-time position is an exciting opportunity for an experienced marketing professional to make a significant impact on player engagement and retention through the development and optimization of targeted campaigns across email and mobile channels. The CRM Marketing Manager will work collaboratively with cross-functional teams, including marketing, product, analytics, and creative, to ensure the successful execution of campaigns that drive measurable business results. This role offers the chance to join a forward-thinking company renowned for its market leadership and dedication to employee growth, while contributing to innovative marketing initiatives in a dynamic environment.
As a CRM Marketing Manager, you will be responsible for designing and managing audience journeys, executing segmentation strategies, and personalizing communications to enhance customer experiences. You will leverage leading CRM and email marketing platforms such as Salesforce Marketing Cloud, Iterable, Braze, or similar technologies to build and optimize lifecycle marketing campaigns. Your expertise in campaign analytics, A/B testing, and performance measurement will be key to refining marketing approaches and ensuring continuous improvement in engagement and retention metrics. Additionally, you will coordinate with creative and production partners to develop compelling campaigns, oversee localization efforts, and maintain high standards of quality assurance.
This is a fantastic opportunity for professionals with a strong background in CRM marketing, a passion for data-driven decision-making, and a desire to contribute to the success of a top-tier gaming company. If you thrive in a collaborative, fast-paced environment and are eager to advance your career in lifecycle marketing, we encourage you to apply by clicking the job application button below.
CRM Marketing Manager - Summary- Lead and execute CRM and lifecycle marketing strategies focused on player engagement and retention in the gaming industry.
- Utilize advanced marketing platforms to launch, optimize, and measure targeted campaigns across email and mobile channels.
- Collaborate with cross-functional teams to ensure campaign alignment and effective use of analytics.
- Lead the strategy, execution, quality assurance, and delivery of lifecycle marketing campaigns across email and push notification channels.
- Develop and manage audience journeys and segmentation strategies for personalized communications.
- Collaborate effectively with marketing, product, publishing, and analytics teams to plan campaigns and translate results into actionable insights.
- Partner with creative and production teams to support campaign development, localization, and quality control.
- Evaluate campaign performance, refine testing approaches, and implement improvements to enhance marketing effectiveness.
- Apply strong analytical and problem-solving skills to measure campaign impact and drive continuous optimization.
- Competitive compensation package.
- Comprehensive benefits including medical, dental, vision, and more.
- Employee Stock Ownership Program.
- Life insurance coverage.
- Access to a dedicated Engagement Manager focused on your success.
- Minimum 4 years of experience with CRM and email marketing platforms such as Salesforce Marketing Cloud, Iterable, Braze, or similar tools.
- Proven track record in creating and optimizing lifecycle marketing campaigns with measurable business impact.
- Strong understanding of A/B testing, experimentation, and campaign performance analytics.
- Demonstrated ability to collaborate with cross-functional teams, including marketing, product, and analytics stakeholders.
- Preferred experience within the gaming industry.
- Detail-oriented and analytical with a passion for data-driven marketing.
- Excellent communication and project management skills.
- Ability to thrive in a fast-paced, collaborative, and innovative work environment.
- Deep understanding of CRM and lifecycle marketing best practices.
- Interest in the gaming industry and emerging marketing technologies.
- This opportunity provides a chance to work with an industry-leading organization recognized for its commitment to employee development and innovation.
- The company has over 25 years of proven industry experience and is an award-winning employer, recognized for exceptional staffing services.
- Join a collaborative team that values your expertise and offers clear avenues for career advancement.
- Enjoy the benefits of working in a vibrant city renowned for its creative and technology-driven industries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.
If you are a motivated marketing professional ready to take the next step in your career, apply now by clicking the job application button to join a dynamic team and contribute to innovative lifecycle marketing initiatives.