CRM Marketing Manager
Location: Coppell, TX
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The CRM Marketing Manager (Customer Relationship Management Marketing Manager) plays a pivotal role in driving customer engagement, loyalty, and retention through expertly crafted lifecycle campaigns. This full-time remote opportunity is with a leading organization in the entertainment and dining industry, offering candidates a chance to spearhead sophisticated, multi-channel marketing initiatives. As a CRM Marketing Manager, you will be responsible for the end-to-end management of lifecycle marketing strategies, leveraging advanced technical skills in platforms like Salesforce Marketing Cloud to deliver impactful results. The ideal candidate is highly autonomous, analytical, and skilled in data-driven campaign execution, ensuring the success of loyalty programs and customer engagement efforts across email, SMS, and in-app channels.
CRM Marketing Manager - SummaryAs a CRM Marketing Manager, you will be at the forefront of the digital marketing landscape, focusing on optimizing customer journeys and maximizing the effectiveness of loyalty-driven campaigns. This role is designed for individuals who possess technical marketing expertise, a deep understanding of CRM platforms, and a passion for leveraging data to inform and enhance multi-channel campaign strategies. The position offers a collaborative, yet independent work environment, where your skills will directly contribute to the growth and retention of an extensive customer base.
Duties & Responsibilities- Lead the development and execution of customer engagement initiatives, specifically targeting loyalty program participation and customer retention.
- Manage, optimize, and analyze email marketing campaigns, with additional support for SMS and in-app engagement strategies.
- Extract, manipulate, and interpret data from Salesforce and other CRM platforms to inform campaign development and performance optimization.
- Design, build, and deploy comprehensive campaigns within Salesforce Marketing Cloud, including journey mapping and audience segmentation for highly targeted communications.
- Independently oversee campaign quality assurance (QA), managing all aspects of campaign setup and performance tracking.
- Collaborate with cross-functional teams, including creative, analytics, and product, to ensure alignment with overall business objectives.
- Competitive compensation package tailored to experience and expertise.
- Comprehensive benefits including medical, dental, and vision coverage.
- Employee Stock Ownership Program and opportunities for professional development within an industry-leading organization.
- Engagement with a dedicated manager focused on supporting your professional growth and success.
- Access to life insurance and other voluntary benefit options.
- Extensive hands-on technical experience (typically 4-10 years) in lifecycle or CRM marketing roles, with demonstrated ownership of campaign execution and optimization.
- Previous roles may include Campaign Manager, Solution Architect, or Technical Project Manager, with a strong preference for candidates with a technical marketing background.
- Expert proficiency with Salesforce Marketing Cloud, including HTML/CSS development, dynamic content creation, and journey mapping.
- Advanced ability to extract and analyze large datasets from Salesforce and Customer Data Platforms (CDPs) to drive insights and inform strategy.
- Proven track record of designing and executing loyalty-focused campaigns that drive measurable improvements in retention and customer engagement.
- Analytical thinker with a passion for data-driven marketing and customer engagement.
- Self-starter capable of working independently while maintaining strong collaborative relationships with cross-functional teams.
- Detail-oriented individual with a commitment to quality assurance and campaign accuracy.
- Excellent communication skills, both written and verbal, with the ability to translate complex technical concepts into actionable marketing strategies.
- Motivated by opportunities to innovate and contribute to the growth of industry-leading loyalty programs.
- This remote, full-time role offers flexibility and the chance to work with a dynamic team at the forefront of the entertainment and dining industry.
- The organization has earned recognition for its commitment to employee development, boasting 25+ years of industry leadership and multiple awards for staffing excellence.
- Employees benefit from a progressive company culture, comprehensive benefits, and the ability to make a tangible impact through innovative marketing solutions.
- One brief note: Remote employees enjoy the flexibility of working from their chosen location while making a difference in a thriving, collaborative work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.
If you are ready to leverage your CRM marketing expertise and make a significant impact within a leading organization, we encourage you to apply today by clicking the job application button below.