Chief Marketing Officer (CMO)
Location: Kansas City, KS
Job Type: Full-Time
Company: HireAligned
Salary: $200,000 - $250,000
Category: General
Job Description Apply Now
The Chief Marketing Officer (CMO) plays a pivotal leadership role in a dynamic and growth-focused home services organization. Reporting directly to executive leadership, the CMO is responsible for developing, implementing, and optimizing a comprehensive marketing strategy that directly supports business expansion, customer acquisition, and brand elevation across multiple markets. This executive position is highly visible and performance-driven, ideal for a data-centric marketing professional who thrives on accountability and results.
As the Chief Marketing Officer, you will oversee all aspects of marketing strategy and operations, ensuring that each marketing initiative is aligned with business goals and measurable outcomes. The organization is committed to innovation and operational excellence, and marketing is recognized as a core driver of its continued success. The CMO will be empowered to build a world-class marketing function, lead a diverse team, manage a significant marketing budget, and foster a test-and-learn culture rooted in analytics and continuous improvement.
This executive role requires a strategic leader who can connect brand management, demand generation, and customer insights to deliver tangible results in revenue growth, market share, and return on investment. The CMO will collaborate with cross-functional partners in Operations, Finance, Technology, and Human Resources to ensure full alignment between marketing initiatives and broader organizational priorities. Success in this position is measured by increased lead volume, improved lead quality, efficient marketing spend, and enhanced overall customer experience.
The Chief Marketing Officer will also lead the modernization of marketing systems and processes, elevating the organization’s capabilities through data-driven decision-making and cutting-edge marketing practices. With a focus on both strategy and execution, the CMO will champion integrated campaigns, drive brand consistency across all channels, and ensure that marketing investments deliver maximum impact. This role presents an exciting opportunity to shape the marketing function in a high-growth environment and make a lasting impact on the company’s trajectory.
Chief Marketing Officer (CMO) - Summary- Executive leadership role overseeing all marketing functions in a home services organization
- Responsible for developing and executing marketing strategies that drive business growth
- Key focus on customer acquisition, retention, brand enhancement, and performance marketing
- Data-driven, accountable, and committed to measurable business outcomes
- Lead the development and execution of a marketing strategy aligned with organizational growth and profitability goals
- Establish robust reporting, forecasting, and dashboarding practices to track marketing performance
- Drive full-funnel marketing performance across paid search, paid social, SEO, display, CTV, email, and emerging channels
- Manage and optimize a substantial marketing budget with a focus on ROI and fiscal discipline
- Strengthen the company’s brand presence across digital, print, and customer touchpoints in various markets
- Lead integrated campaigns, content creation, and customer-facing brand experiences to elevate the customer journey
- Build strong cross-functional relationships with Operations, Finance, Technology, and HR to support organizational objectives
- Develop advanced consumer-insights capabilities and foster a culture of experimentation and continuous improvement
- Oversee the modernization of marketing systems, processes, and reporting infrastructure
- Balance centralized brand strategy with local market execution for maximum effectiveness
- Competitive executive-level base salary
- Performance-based bonus structure
- Comprehensive benefits package
- Opportunities for professional growth within a rapidly expanding organization
- Minimum of 10 years of progressive marketing leadership experience, with senior or executive-level responsibilities
- Significant experience in B2C marketing, preferably within the home services or multi-location consumer services sector
- Proven track record of success in driving demand generation, performance marketing, and full-funnel optimization
- Expertise in managing substantial marketing budgets and improving marketing efficiency and ROI
- High analytical fluency, with experience in attribution, forecasting, experimentation, and KPI management
- Demonstrated ability to build, lead, and develop high-performing teams while remaining hands-on as needed
- Experience in modernizing marketing systems, processes, and reporting infrastructure
- Bachelor’s degree required; MBA preferred
- Data-driven, commercially minded, and results-oriented marketing leader
- Proven experience owning business outcomes inside an operating company
- Comfortable working in a fast-paced, high-accountability environment
- Effective cross-functional collaborator who partners with internal stakeholders for optimal results
- Strategic thinker willing to be hands-on in execution and problem-solving
- Track record of strengthening brand presence and improving customer experience
- This is an opportunity to join a well-established home services company with a strong nationwide presence and ambitious growth plans
- Marketing is recognized as a core growth engine, and the organization is committed to investing in talent, infrastructure, and performance
- The Chief Marketing Officer (CMO) will have a direct impact on company growth, brand strength, and market position
- Join a highly visible leadership team dedicated to innovation, operational excellence, and customer satisfaction
If you are a proven marketing executive looking to make a strategic impact in a thriving organization, we encourage you to apply for the Chief Marketing Officer (CMO) role by clicking the job application button today.