Audience Analyst
Location: Bolingbrook, IL
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The Audience Analyst position offers a dynamic and rewarding opportunity for professionals who are passionate about leveraging data-driven insights to influence marketing strategies and optimize audience engagement. This full-time remote role invites analytical thinkers eager to make a tangible impact within a collaborative, fast-paced environment. As an Audience Analyst, you will play a pivotal role in developing and activating segmentation strategies, analyzing audience performance, and working closely with both internal teams and external partners to ensure effective audience targeting. This position is ideal for those seeking to contribute to the growth and innovation of an industry-leading organization while advancing their expertise in digital advertising and audience operations.
Audience Analysts are integral to ensuring brand partners reach their key targets efficiently and effectively. Utilizing cutting-edge AdTech and MarTech tools, you will be responsible for building custom audiences based on robust first-party data. Your expertise in digital media will enable you to investigate and enhance customer journeys, identify opportunities for optimization, and support the design and execution of impactful marketing campaigns. Experience with platforms such as LiveRamp, SAS CRM Management, or Adobe CDP is highly valuable in this role. Excellent communication and interpersonal skills are essential, as you will be collaborating with cross-functional teams to align on strategies and deliver results.
The organization is committed to fostering a supportive and inclusive team-oriented culture, where continuous learning and professional development are encouraged. The compensation package is competitive, and comprehensive benefits—including medical, dental, and vision insurance—are provided. The company has a longstanding reputation for excellence in staffing and employee satisfaction, as demonstrated by multiple industry awards and recognitions. As an Audience Analyst, you will be supported by a leadership team dedicated to employee growth and success, ensuring a rewarding and stable career path.
By joining this innovative team, you will have the opportunity to work with leading brands and contribute to meaningful, data-driven marketing solutions. If you are ready to take the next step in your career as an Audience Analyst, click the application button to apply and become part of a company that values your expertise and dedication.
Audience Analyst - Summary- Key contributor to audience segmentation and targeting strategies for marketing campaigns.
- Collaborates with internal and external stakeholders to ensure effective audience delivery.
- Utilizes advanced analytics to optimize engagement and prevent audience fatigue.
- Remote, full-time position offering flexible work arrangements and a supportive team environment.
- Works with top-tier clients and brand partners in the digital advertising industry.
- Develop and activate audience segmentation strategies to reach targeted demographics for brand partners.
- Monitor, analyze, and report on audience performance, making recommendations to prevent fatigue and enhance targeting.
- Investigate customer journeys to identify pain points and opportunities for optimization.
- Support the development of future marketing campaigns with data-driven insights and recommendations.
- Collaborate with internal teams and external partners to ensure seamless alignment of audience targeting strategies.
- Leverage A/B testing and analytics tools to refine approaches and maximize audience engagement and sales.
- Competitive compensation package commensurate with experience and industry standards.
- Comprehensive benefits including medical, dental, vision, and life insurance.
- Employee Stock Ownership Program available for long-term financial growth.
- Opportunities for career advancement and ongoing professional development.
- Minimum of 2 years of experience in digital advertising, with a deep understanding of the digital media landscape.
- Proficiency in building custom audiences using first-party data and advanced AdTech or MarTech tools.
- Hands-on experience with platforms such as LiveRamp, SAS CRM Management, or Adobe CDP.
- Strong analytical skills, capable of translating business objectives into actionable segmentation strategies.
- Excellent written and verbal communication skills to facilitate collaboration and reporting.
- Strategic thinker with a passion for data-driven marketing solutions.
- Demonstrated ability to thrive in collaborative, team-oriented settings.
- Strong attention to detail and commitment to delivering high-quality audience insights.
- Comfortable working remotely and managing responsibilities with autonomy.
- Eager to contribute to a growing organization and develop professionally.
- The company has over 25 years of industry experience and is recognized for excellence in client and talent satisfaction.
- Consistently awarded for outstanding staffing solutions and maintaining a positive workplace culture.
- The organization values diversity, equity, and inclusion, and abides by all EEOC standards and legal requirements.
- Applicants from all backgrounds are encouraged to apply. The company is committed to equal opportunity and compliance with all civil rights laws and regulations.
- For those interested in being part of a dynamic and supportive team, click the job application button to take the next step in your career as an Audience Analyst.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.