Digital Analyst
Location: Memphis, TN
Job Type: Contract
Company: Nextech
Category: Sr. Digital Analyst
Job Description Apply Now
Digital Analyst Job OverviewThe Digital Analyst plays a critical role in harnessing digital data to drive business insights and strategic decision-making. As a key part of the digital marketing and analytics team, the Digital Analyst collects, analyzes, and interprets digital data from a variety of online sources to help the organization understand user behaviors, campaign performance, and website effectiveness. This role involves working closely with cross-functional teams to deliver actionable recommendations that improve digital experiences and support business objectives. The Digital Analyst position is typically offered as a full-time opportunity, allowing for deep involvement in ongoing digital initiatives and the long-term development of analytics strategies.
Key Responsibilities- Collect, clean, and analyze data from multiple digital sources including websites, social media, and digital marketing platforms to identify trends and patterns.
- Develop and maintain dashboards and regular reports to communicate findings and insights to stakeholders.
- Support the design and implementation of digital marketing campaigns by providing data-driven recommendations and performance forecasts.
- Conduct in-depth analysis of website traffic, user engagement, and conversion metrics to evaluate the effectiveness of digital content and campaigns.
- Collaborate with marketing, product, and IT teams to define key performance indicators (KPIs) and ensure accurate data tracking and reporting.
- Identify opportunities for website optimization and improved user experience based on data analysis and industry best practices.
- Utilize advanced analytical tools such as Google Analytics, Adobe Analytics, or similar platforms to extract actionable insights.
- Prepare and present detailed analytical reports to management and other stakeholders to inform business decisions.
- Stay current with digital analytics trends, tools, and best practices to continually enhance the organization’s analytical capabilities.
- Bachelor’s degree in marketing, statistics, data analytics, business, or a related field.
- Proven experience in a digital analytics or similar analytical role.
- Strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or comparable platforms.
- Excellent analytical and problem-solving abilities with a keen attention to detail.
- Solid understanding of digital marketing concepts and online user behavior.
- Strong communication and presentation skills, with the ability to translate complex data into clear insights and recommendations.
- Experience with data visualization tools (such as Tableau, Power BI) is a plus.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
As a Digital Analyst, you will have the opportunity to contribute your expertise in digital analytics to a collaborative and forward-thinking team. This full-time role offers the chance to drive meaningful impact by informing digital strategy and enhancing user experiences. The position allows for professional growth through exposure to a variety of digital projects and continuous learning in the evolving field of analytics. If you are passionate about leveraging data to influence digital success, this is an excellent opportunity to develop your career in a dynamic and supportive environment.
Equal Employment OpportunityWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.