Marketing Analytics Specialist
Location: Memphis, TN
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The Marketing Analytics Specialist plays a crucial role in advancing data-driven decision-making within a leading nonprofit organization. This position is designed for professionals passionate about transforming marketing performance through advanced analytics and measurement strategies. As a Marketing Analytics Specialist, you will work in a dynamic environment, collaborating closely with various internal teams and external partners to optimize marketing initiatives. The opportunity offers exposure to cutting-edge tools and methodologies, allowing you to champion best practices and drive organizational excellence in marketing effectiveness.
The Marketing Analytics Specialist position is a full-time role based in Memphis, TN, and is integral to the marketing analytics organization. By applying your expertise in data analysis, experimentation, and strategic measurement, you will help shape the marketing direction and maximize impact. This role is ideal for individuals who enjoy working in a collaborative, innovative, and mission-driven environment, with the additional benefit of being supported by a dedicated engagement manager and a comprehensive benefits package.
This position offers the chance to become a key contributor in a high-performing team and provides significant opportunities for professional growth and development. With over 25 years of industry experience backing the organization, you will join a company recognized for its commitment to employee success and awarded for excellence in client and talent services. As a valued team member, your insights and initiatives will directly influence the effectiveness and reach of marketing efforts, contributing to the overall mission of the organization.
Located in Memphis, TN, the role provides the advantages of joining a vibrant city known for its cultural diversity and business-friendly climate. As a Marketing Analytics Specialist, you will have access to state-of-the-art analytics platforms and visualization tools, ensuring you can communicate impactful insights to stakeholders at all levels. The supportive and inclusive work culture prioritizes your professional development and empowers you to build measurement literacy across the organization.
Marketing Analytics Specialist - Summary- Key member of the marketing analytics team focused on strategic measurement and data-driven decision-making.
- Drives marketing performance improvement through advanced analytical techniques and collaboration.
- Champions best practices in measurement and analytics within a leading nonprofit organization.
- Full-time position offering robust professional growth and industry-leading benefits.
- Act as a strategic partner by delivering analytics and measurement insights to support marketing strategies.
- Apply advanced analytical methods, including experimentation and measurement frameworks, to evaluate marketing effectiveness.
- Collaborate with cross-functional teams such as Marketing Channels, Marketing Insights, and external measurement partners to develop comprehensive evaluation strategies.
- Support enterprise-wide initiatives including incrementality testing, attribution model interpretation, audience analytics, and forecasting efforts.
- Evangelize measurement best practices and foster measurement literacy throughout the organization.
- Competitive compensation package designed to attract and retain top talent.
- Comprehensive benefits including Medical, Dental, Vision, and Life Insurance coverage.
- Employee Stock Ownership Program for long-term financial growth.
- Dedicated engagement manager to support your career and success within the organization.
- Access to award-winning workplace culture, recognized for client and talent satisfaction for over a decade.
- Bachelor's degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a closely related field.
- Demonstrated experience in analytics, marketing analytics, performance measurement, or business intelligence roles.
- Proven ability to analyze and interpret marketing performance data across both digital and traditional marketing channels.
- Proficiency with data visualization tools and analytics platforms for effective communication of insights.
- Strong understanding of experimentation, measurement methodologies, statistical concepts, and performance analytics frameworks.
- Analytically driven professional passionate about optimizing marketing strategies through data.
- Strong collaborator who thrives in cross-functional teams and enjoys building relationships with both internal and external stakeholders.
- Excellent communicator with the ability to translate complex data into actionable marketing insights.
- Proactive in learning and championing measurement best practices across the organization.
- Motivated to contribute to a nonprofit mission and make a measurable impact.
- The Marketing Analytics Specialist role is based in Memphis, TN, offering the opportunity to work in a city celebrated for its business innovation and diverse culture.
- The organization values diversity, equity, and inclusion, ensuring equal opportunity for all applicants.
- Applicants will be considered for employment without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, in accordance with all applicable laws and regulations.
- Voluntary self-identification of race, ethnicity, gender, and veteran status is encouraged for compliance with civil rights laws, with confidentiality assured.
If you are an experienced analytics professional seeking to advance your career as a Marketing Analytics Specialist within a purpose-driven organization, we encourage you to apply today by clicking the job application button. Join a supportive team and help drive data-informed marketing strategies that make a difference.