Market Research Manager
Location: Memphis, TN
Job Type: Contract
Company: IDR
Category: Marketing
Job Description Apply Now
The Market Research Manager plays a pivotal role in driving organizational growth through donor-centric insights and data-driven strategies. Working within the Marketing Insights Center of Excellence, this position partners with enterprise-level stakeholders to enhance brand affinity, inform marketing efforts, and bolster fundraising results. The Market Research Manager is responsible for leading primary research projects from conception to completion, ensuring that research findings are translated into actionable recommendations that support strategic business goals.
This full-time opportunity is designed for an experienced professional adept in both qualitative and quantitative research methodologies. The Market Research Manager will collaborate closely with senior leadership, cross-functional teams, and external partners to execute research initiatives that not only inform but also guide critical business decisions. The role requires a mastery of advanced research tools and techniques, effective stakeholder management, and the ability to craft compelling stories from complex datasets. Those seeking to apply should be driven by a passion for leveraging research to create meaningful impact and possess a proven track record of executive-facing communication skills.
Joining this organization presents the chance to contribute to a mission-driven environment where innovation and insight are at the core of strategic advancement. The Market Research Manager will have access to a comprehensive benefits package and career growth opportunities within an industry-leading company. The position offers a dynamic workplace culture and the support of dedicated leadership committed to professional development and success. Working in a thriving city like Memphis, TN, provides a unique blend of cultural vibrancy and professional opportunity, making this an ideal setting for candidates eager to make a difference while advancing their careers.
Market Research Manager - Summary- Lead and manage primary research projects from design through to analysis, reporting, and organizational socialization.
- Partner with stakeholders to deliver insights that shape key business, brand, marketing, communications, and fundraising strategies.
- Build and oversee programs for brand health, segmentation, and campaign testing to support enterprise objectives.
- Apply rigorous analytical methods across all research projects to ensure data integrity and actionable outcomes.
- Present research findings in a narrative format, utilizing data visualization to drive clarity and executive decision-making.
- Direct end-to-end execution of primary research initiatives, including study design, fieldwork, data analysis, and reporting.
- Translate research insights into impactful recommendations for brand, marketing, communications, and fundraising teams.
- Collaborate with cross-functional teams and senior leadership to align research activities with organizational goals.
- Develop, manage, and optimize brand health and segmentation programs, including creative, message, and concept testing.
- Ensure research rigor by applying best practices in sampling, weighting, and execution across both qualitative and quantitative methodologies.
- Create executive-ready presentations and reports that clearly communicate insights and support strategic decision-making.
- Utilize advanced statistical software, such as SPSS, and demonstrate strong proficiency in Excel and PowerPoint for data analysis and reporting.
- Manage relationships with internal stakeholders and external vendors, ensuring successful project outcomes.
- Competitive compensation package tailored to experience and expertise.
- Comprehensive benefits including Medical, Vision, Dental, and Life Insurance.
- Eligibility for Employee Stock Ownership Program.
- Opportunities for career growth within a recognized industry leader.
- Support from a dedicated Engagement Manager focused on your professional success.
- Recognition as a ClearlyRated's Best of Staffing® Client and Talent Award winner for 12 consecutive years.
- Master’s degree in Business Administration, Market Research, Statistics, Marketing, Data Science, or a related field (or equivalent experience).
- Minimum of 12 years’ experience in a marketing insights or related research function.
- Expertise in advanced, customized research methodologies, including segmentation, tracking, discrete choice/conjoint analysis, max diff, ethnography, and web usability studies.
- Strong project management skills, with a proven ability to manage all aspects of qualitative and quantitative research studies.
- Hands-on experience with SPSS or comparable statistical analysis software.
- Advanced proficiency in Microsoft Excel and PowerPoint for data analysis and reporting.
- Exceptional written and verbal communication skills, with a proven ability to present insights to executive and senior leadership audiences.
- Demonstrated ability to manage multiple concurrent projects and adapt to changing priorities.
- Strategic thinker with a passion for leveraging research to drive organizational success.
- Highly collaborative, able to build relationships across functions and with senior stakeholders.
- Detail-oriented and methodologically rigorous, with a strong commitment to data integrity and actionable insights.
- Effective communicator, skilled at distilling complex data into clear, compelling narratives.
- Proactive, adaptable, and comfortable working in a fast-paced, mission-driven environment.
- Opportunity to work in a city known for its distinctive culture and vibrant community.
- Part of an organization with more than 25 years of proven industry leadership.
- Commitment to diversity, equity, and inclusion, as demonstrated by strong EEO practices.
- Robust professional development resources and advancement pathways.
- Supportive work environment focused on employee well-being and success.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. IDR is subject to certain governmental recordkeeping and reporting requirements for the administration of civil rights laws and regulations. In order to comply with these laws, we invite employees to voluntarily self-identify their race or ethnicity, gender, and veteran status (if applicable). Submission of this information is voluntary and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with the provisions of applicable laws, executive orders, and regulations, including those that require the information to be summarized and reported to the federal government for civil rights enforcement. You may access this form here.
If you are an experienced Market Research Manager eager to make a strategic impact, click the application button to apply and take the next step in your career.