Digital Analyst
Location: Memphis, TN
Job Type: Contract
Company: Nextech
Category: Sr. Digital Analyst
Job Description Apply Now
Digital Analyst Job OverviewThe Digital Analyst is responsible for collecting, analyzing, and interpreting data from various digital platforms to help organizations optimize their online presence and digital marketing strategies. This full-time position requires a strong analytical mindset, attention to detail, and the ability to translate complex data into actionable insights for decision-makers. The Digital Analyst will collaborate closely with cross-functional teams to provide recommendations that drive business growth and improve user engagement.
Key Responsibilities- Collect and analyze data from digital channels such as websites, social media platforms, email campaigns, and digital advertising campaigns using analytics tools.
- Monitor and report on key performance indicators (KPIs) to assess the effectiveness of digital marketing strategies and overall online performance.
- Develop and maintain dashboards, standardized reports, and visualizations to communicate findings clearly to stakeholders across departments.
- Identify trends, patterns, and opportunities within digital data to support strategic recommendations for marketing, product development, and customer experience improvements.
- Collaborate with marketing, content, and technology teams to define measurement strategies and set up proper tracking for digital campaigns and initiatives.
- Perform deep-dive analyses to uncover user behavior insights and optimize conversion funnels, user journeys, and site performance.
- Assist in A/B and multivariate testing by defining success metrics and interpreting test results.
- Stay current with digital analytics best practices, tools, and industry trends to ensure continuous improvement of analytics capabilities.
- Ensure data accuracy and integrity by conducting regular audits and troubleshooting tracking issues.
- Bachelor's degree in Marketing, Business, Data Analytics, Statistics, Information Technology, or a related field.
- Proven experience in digital analytics, web analytics, or a related role.
- Proficiency in digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Experience with data visualization tools like Tableau, Power BI, or Google Data Studio.
- Strong knowledge of Excel and data manipulation techniques.
- Familiarity with tag management systems and basic knowledge of HTML, JavaScript, or other web technologies is a plus.
- Excellent analytical, problem-solving, and organizational skills.
- Strong verbal and written communication skills, with the ability to clearly present findings to non-technical stakeholders.
- Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
As a Digital Analyst in this full-time role, you will play a crucial part in shaping the digital strategy and growth of the organization. Working alongside talented professionals, you will gain exposure to a variety of projects, digital platforms, and innovative marketing techniques. The company values data-driven decision-making and provides ongoing opportunities for professional development in the rapidly evolving field of digital analytics. If you are passionate about leveraging data to drive business results and enjoy working in a collaborative, forward-thinking environment, this Digital Analyst position is an excellent opportunity for you.
Equal Employment OpportunityThe company is an Equal Opportunity Employer and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or veteran status.